March 2024

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Marcus Aurelius once said: “When you arise in the morning, think of what a precious privilege it is to be alive–to breathe, to think, to enjoy, to love.” Unfortunately for some people, stress is a way of life, and Garnier, the European brand of cosmetic products, used this concept in its latest anti-aging cream advertisement. Some could label this campaign as a subtle way to influence people to purchase an anti-aging cream. We prefer to emphasize the non-commercial messages: stress is your enemy, and be compassionate to all the working moms out there.

1. Advertisers from Garnier asked a woman to participate in an experiment

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source: youtube

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2. They took a picture of her in the morning, showed it to random bystanders in the street, and asked them to guess how old she was

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source: youtube

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3. Most people believed she was between 26 and 32

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source: youtube

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4. Then, the camera filmed the woman going through a busy day at work

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source: youtube

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5. She managed to pick up her kids on time

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source: youtube

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6. And performed her daily chores

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source: youtube

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7. At night, the camera crew took another photo of her and showed it to more people

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source: youtube

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8. They all thought she was close to her forties

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source: youtube

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9. Moral of the story: fatigue and stress will make you look older

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source: youtube

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10. Watch the entire video below: 

source

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