{"id":15499,"date":"2016-04-22T04:41:10","date_gmt":"2016-04-22T04:41:10","guid":{"rendered":"https:\/\/www.afrizap.com\/en\/?p=15499"},"modified":"2016-10-29T12:27:46","modified_gmt":"2016-10-29T12:27:46","slug":"starbucks-africa","status":"publish","type":"post","link":"https:\/\/www.afrizap.com\/en\/starbucks-africa","title":{"rendered":"Starbucks Opens Its First Store In Sub-Saharan Africa"},"content":{"rendered":"<div class=\"a6b39195b99473d6c9dd698db2668010\" data-index=\"1\" style=\"float: none; margin:2px 0 2px 0; text-align:center;\">\n<center>\r\n\r\n<script type='text\/javascript'>\r\nfunction ShorterThan(widthMax) {\r\n                if (screen.width < widthMax) {return true;}  \r\n                else {return false}\r\n    }\r\nvar LimitWidth = 728\r\nvar MobileZoneID = 348996\r\nvar DesktopZoneID = 348995   \r\n<!--\/\/<![CDATA[\r\n   document.MAX_ct0 ='';\r\n   var m3_u = (location.protocol=='https:'?'https:\/\/cas.criteo.com\/delivery\/ajs.php?':'https:\/\/cas.criteo.com\/delivery\/ajs.php?');\r\n   var m3_r = Math.floor(Math.random()*99999999999);\r\n   document.write (\"<scr\"+\"ipt type='text\/javascript' src='\"+m3_u);\r\n   if (ShorterThan(LimitWidth)) {document.write (\"zoneid=\"+MobileZoneID);} else {document.write (\"zoneid=\"+DesktopZoneID);}\r\n   document.write(\"&nodis=1\");\r\n   document.write ('&cb=' + m3_r);\r\n   if (document.MAX_used != ',') document.write (\"&exclude=\" + document.MAX_used);\r\n   document.write (document.charset ? '&charset='+document.charset : (document.characterSet ? '&charset='+document.characterSet : ''));\r\n   document.write (\"&loc=\" + escape(window.location));\r\n   if (document.referrer) document.write (\"&referer=\" + escape(document.referrer));\r\n   if (document.context) document.write (\"&context=\" + escape(document.context));\r\n   if ((typeof(document.MAX_ct0) != 'undefined') && (document.MAX_ct0.substring(0,4) == 'http')) {\r\n       document.write (\"&ct0=\" + escape(document.MAX_ct0));\r\n   }\r\n   if (document.mmm_fo) document.write (\"&mmm_fo=1\");\r\n   document.write (\"'><\/scr\"+\"ipt>\");\r\n\/\/]]>--><\/script>\r\n<\/center>\n<\/div>\n<p class=\"p1\">What has been announced months ago is now a reality. American company Starbucks has opened its first location in Sub-Saharan Africa.<\/p>\n<h2 class=\"p1\">A first in South Africa<\/h2>\n<p class=\"p1\">The Seattle-based company, which sources its coffee from 9 African countries, opened a location in Johannesburg at the corner of Cradock Heights\u00a0and Tyrwhitt Avenue\u00a0in Rosebank. Starbucks partnered with\u00a0<span class=\"s2\">Taste Holdings<\/span>, a South African-based management group that owns several licenses in the food sector, to bring the ultimate Starbucks experience to South African consumers. The store features artwork that pays homage to the South African tradition of basket weaving and a 3-D rendition of the famous Starbucks Siren in wood. Everything in the\u00a0<span class=\"s1\">store has been handcrafted and sourced by local artisans.<\/span><\/p>\n<blockquote>\n<p class=\"p1\">\u201cThis is a milestone for Starbucks and we are delighted to have arrived in South Africa [&#8230;] With Taste Holdings, we will deliver the special Starbucks Experience for our new South African customers, a place for the community to gather and connect over a great cup of coffee,&#8221; Rhys Iley,\u00a0Starbucks vice president in Europe, Middle East and Africa (EMEA) said.<\/p>\n<\/blockquote>\n<figure id=\"attachment_15502\" aria-describedby=\"caption-attachment-15502\" style=\"width: 711px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-15502\" src=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/screen-shot-2016-04-22-at-12-24-28-am.jpg\" alt=\"source\" width=\"711\" height=\"466\" srcset=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/screen-shot-2016-04-22-at-12-24-28-am.jpg 589w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/screen-shot-2016-04-22-at-12-24-28-am-85x56.jpg 85w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><figcaption id=\"caption-attachment-15502\" class=\"wp-caption-text\"><a href=\"https:\/\/twitter.com\/SAFmedia\/status\/723165846839910400\">source<\/a><\/figcaption><\/figure>\n<p class=\"p1\">The location will serve food, beverages, including Starbucks ethically-sourced 100% arabica coffee.<\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\">\u201cWe also carefully considered South African customer tastes when we developed our menu and customers can expect local products like Rooibos tea,\u201d Gonzaga added.<\/span><\/p>\n<\/blockquote>\n<h2 class=\"p2\">An ambitious plan<\/h2>\n<p class=\"p1\"><span class=\"s1\">This investment comes at a time when South Africa&#8217;s economy is struggling to grow. Yet, some people are optimistic about Starbuck&#8217;s expansion strategy. The American company p<\/span><span class=\"s1\">lans to open 12 to 15 more stores in across the country within the next two years. The second cafe\u00a0<\/span><span class=\"s1\">will open later this month at another shopping mall in Johannesburg. According to a press release, <em>&#8220;s<\/em><\/span><em>ome of the store partners (employees) are from\u00a0<span class=\"s2\">Taste Holdings\u2019 Changing Lanes\u00a0program<\/span>. This is a training and development program\u00a0that recruits from local communities and provides retail opportunities to currently unemployed youth.&#8221;<\/em><\/p>\n<figure id=\"attachment_15503\" aria-describedby=\"caption-attachment-15503\" style=\"width: 711px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-15503\" src=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/screen-shot-2016-04-22-at-12-26-45-am.jpg\" alt=\"source\" width=\"711\" height=\"530\" srcset=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/screen-shot-2016-04-22-at-12-26-45-am.jpg 613w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/screen-shot-2016-04-22-at-12-26-45-am-600x447.jpg 600w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/04\/screen-shot-2016-04-22-at-12-26-45-am-85x63.jpg 85w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><figcaption id=\"caption-attachment-15503\" class=\"wp-caption-text\"><a href=\"https:\/\/twitter.com\/Carl0Gonzaga\/status\/722697336829427714\">source<\/a><\/figcaption><\/figure>\n<h2 class=\"p1\">Watch a video of the opening ceremony below:<\/h2>\n<p>https:\/\/youtu.be\/qoY42XdVvlQ<\/p>\n<p class=\"p1\"><strong><a href=\"https:\/\/www.afrizap.com\/en\/fast-food-africa\">SEE ALSO:\u00a0Africa Is Turning Into A Promising Market For Fast-Food Chains.<\/a><\/strong><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>What has been announced months ago is now a reality. American company Starbucks has opened<\/p>\n","protected":false},"author":9,"featured_media":15502,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,111],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks Opens Its First Store In Sub-Saharan Africa<\/title>\n<meta name=\"description\" content=\"The company plans to open 12 to 15 more stores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.afrizap.com\/en\/starbucks-africa\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Opens Its First Store In Sub-Saharan Africa\" \/>\n<meta property=\"og:description\" content=\"The company plans to 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