{"id":14717,"date":"2016-03-16T06:29:46","date_gmt":"2016-03-16T06:29:46","guid":{"rendered":"https:\/\/www.afrizap.com\/en\/?p=14717"},"modified":"2016-11-28T16:22:29","modified_gmt":"2016-11-28T16:22:29","slug":"tress-app","status":"publish","type":"post","link":"https:\/\/www.afrizap.com\/en\/tress-app","title":{"rendered":"These 3 African Entrepreneurs Are About To Transform The Natural Hair Industry In Africa"},"content":{"rendered":"<div class=\"a6b39195b99473d6c9dd698db2668010\" data-index=\"1\" style=\"float: none; margin:2px 0 2px 0; text-align:center;\">\n<center>\r\n\r\n<script type='text\/javascript'>\r\nfunction ShorterThan(widthMax) {\r\n                if (screen.width < widthMax) {return true;}  \r\n                else {return false}\r\n    }\r\nvar LimitWidth = 728\r\nvar MobileZoneID = 348996\r\nvar DesktopZoneID = 348995   \r\n<!--\/\/<![CDATA[\r\n   document.MAX_ct0 ='';\r\n   var m3_u = (location.protocol=='https:'?'https:\/\/cas.criteo.com\/delivery\/ajs.php?':'https:\/\/cas.criteo.com\/delivery\/ajs.php?');\r\n   var m3_r = Math.floor(Math.random()*99999999999);\r\n   document.write (\"<scr\"+\"ipt type='text\/javascript' src='\"+m3_u);\r\n   if (ShorterThan(LimitWidth)) {document.write (\"zoneid=\"+MobileZoneID);} else {document.write (\"zoneid=\"+DesktopZoneID);}\r\n   document.write(\"&nodis=1\");\r\n   document.write ('&cb=' + m3_r);\r\n   if (document.MAX_used != ',') document.write (\"&exclude=\" + document.MAX_used);\r\n   document.write (document.charset ? '&charset='+document.charset : (document.characterSet ? '&charset='+document.characterSet : ''));\r\n   document.write (\"&loc=\" + escape(window.location));\r\n   if (document.referrer) document.write (\"&referer=\" + escape(document.referrer));\r\n   if (document.context) document.write (\"&context=\" + escape(document.context));\r\n   if ((typeof(document.MAX_ct0) != 'undefined') && (document.MAX_ct0.substring(0,4) == 'http')) {\r\n       document.write (\"&ct0=\" + escape(document.MAX_ct0));\r\n   }\r\n   if (document.mmm_fo) document.write (\"&mmm_fo=1\");\r\n   document.write (\"'><\/scr\"+\"ipt>\");\r\n\/\/]]>--><\/script>\r\n<\/center>\n<\/div>\n<p><span style=\"font-weight: 400\">Three ladies have developed an app that could potentially disrupt the black hair industry.\u00a0<\/span><a href=\"https:\/\/www.tressapp.co\/\"><span style=\"font-weight: 400\">The mobile app Tress<\/span><\/a><span style=\"font-weight: 400\"> lets black women share and find hairstyles, products, salons, and more.<\/span><\/p>\n<h2><strong>3\u00a0founders<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">The founders behind the app are Esther Olatunde, Cassandra Sarfo, and Priscilla Hazel. They are from Ghana and Nigeria. The three ladies, who met at the Meltwater Entrepreneurial School of Technology program, an incubator for African startups, took note of how fast the haircare industry was growing in the continent saw and identified an opportunity\u00a0to cater to African women. <\/span><\/p>\n<blockquote><p><strong>\u201cIt\u2019s surprisingly difficult to find accurate information about hairstyles,\u201d Hazel said. \u201cMany ladies routinely find themselves in the awkward position of walking up to complete strangers to compliment and inquire about their hair, or stalk social media accounts for inspiration as well as adequate information about the style.\u201d<\/strong><\/p><\/blockquote>\n<p><i><span style=\"font-weight: 400\">\u00a0<\/span><\/i><span style=\"font-weight: 400\">The three developed an app to fix this issue.<\/span><\/p>\n<figure id=\"attachment_14718\" aria-describedby=\"caption-attachment-14718\" style=\"width: 727px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-14718\" src=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tress-natural-hair-app-715x576.jpg\" alt=\"source\" width=\"727\" height=\"586\" srcset=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tress-natural-hair-app-715x576.jpg 700w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tress-natural-hair-app-715x576-600x483.jpg 600w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tress-natural-hair-app-715x576-85x68.jpg 85w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/><figcaption id=\"caption-attachment-14718\" class=\"wp-caption-text\"><a href=\"https:\/\/krysmarihair.tumblr.com\/post\/126099785919\/heres-an-idea-volure-hair-boutique-launches-a\">source<\/a><\/figcaption><\/figure>\n<h2><strong>Connecting black women everywhere<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u201c<\/span><i><span style=\"font-weight: 400\">Join a fun, passionate community of black women from around the world sharing and discovering new hairstyles!<\/span><\/i><span style=\"font-weight: 400\">\u201d The app takes all of the awkwardness out of asking strangers about their hair. Users take a picture of their hairstyle, or \u201ctressie\u201d as the app calls it, upload it to Tress, and include information about the look: the brand of hair extension, products used, the salon and stylist who created it, price, etc. All of this information is available to anyone who has downloaded the app. <\/span><\/p>\n<blockquote><p><strong>\u201cThis information will provide value to your friends, who might be considering trying out your look. We built Tess with a lot of love and consideration, because ladies always have questions about beautiful hairstyles,\u201d the site states.<\/strong><\/p><\/blockquote>\n<figure id=\"attachment_14719\" aria-describedby=\"caption-attachment-14719\" style=\"width: 704px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-14719\" src=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tress-app_610x397_96.jpg\" alt=\"source\" width=\"704\" height=\"458\" srcset=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tress-app_610x397_96.jpg 610w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tress-app_610x397_96-600x390.jpg 600w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tress-app_610x397_96-85x55.jpg 85w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><figcaption id=\"caption-attachment-14719\" class=\"wp-caption-text\"><a href=\"https:\/\/www.essence.com\/sites\/default\/files\/images\/2016\/03\/14\/tress-app_610x397_96.jpg\">source<\/a><\/figcaption><\/figure>\n<h2><strong>Big business <\/strong><\/h2>\n<p><a href=\"https:\/\/www.afrizap.com\/en\/africa-hair\"><span style=\"font-weight: 400\">The haircare sector in Africa is a billion dollar industry<\/span><\/a><span style=\"font-weight: 400\">. $1.1 billion worth of shampoos, relaxers, and hair lotions were sold in South Africa, Nigeria and Cameroon in 2013. And in the United States alone, the black hair industry <\/span><a href=\"https:\/\/reports.mintel.com\/sinatra\/oxygen\/brochure\/id=637705\"><span style=\"font-weight: 400\">is projected to reach $761 million <\/span><\/a><span style=\"font-weight: 400\">by 2017.\u00a0<\/span><a href=\"https:\/\/nnpa.org\/wp-content\/uploads\/2013\/06\/African-American-Consumer-Report-2013.pdf\"><span style=\"font-weight: 400\">A consumer report found <\/span><\/a><span style=\"font-weight: 400\">that African American women spend nine times more on hair than any other demographic in America. The founders have a big vision for their app. Since Nigeria has the biggest beauty industry in Africa, the team is planning to start marketing their app there. Then, they hope to build a strong network throughout West Africa and expand to countries such as Kenya and South Africa. \u00a0<\/span><\/p>\n<blockquote><p><strong>\u201cWe\u2019re excited to have Tress become active in all kinds of media products for black women \u2013 television, magazines, events, and more,\u201d Hazel said. \u00a0\u201cOur vision for Tress is to be an active social network of black women thriving in all aspects of their lives, and we\u2019re keen to partner with like\u00ad minded organizations and individuals who\u2019re excited to help make this happen.\u201d <\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Tress is currently available only in the Google Play Store and the team is working on releasing an iOS version. \u00a0<\/span><\/p>\n<figure id=\"attachment_14720\" aria-describedby=\"caption-attachment-14720\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-14720\" src=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tumblr_o2soabgeul1uimxa1o1_1280.jpg\" alt=\"source\" width=\"700\" height=\"700\" srcset=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tumblr_o2soabgeul1uimxa1o1_1280.jpg 700w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tumblr_o2soabgeul1uimxa1o1_1280-150x150.jpg 150w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tumblr_o2soabgeul1uimxa1o1_1280-600x600.jpg 600w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/tumblr_o2soabgeul1uimxa1o1_1280-85x85.jpg 85w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-14720\" class=\"wp-caption-text\"><a href=\"https:\/\/41.media.tumblr.com\/1ddd77196564ea4bfb46a6c05a0aaf56\/tumblr_o2soabGEuL1uimxa1o1_1280.jpg\">source<\/a><\/figcaption><\/figure>\n<p><strong><a href=\"https:\/\/www.afrizap.com\/en\/healthy-hair\">SEE ALSO:\u00a010 Ways to Keep Your Hair Healthy.<\/a><\/strong><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Three ladies have developed an app that could potentially disrupt the black hair industry.\u00a0The mobile<\/p>\n","protected":false},"author":9,"featured_media":14718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27,110],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>These 3 African Entrepreneurs Are About To Transform The Natural Hair Industry In Africa<\/title>\n<meta name=\"description\" content=\"Tress helps you find and share beautiful hairstyles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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