{"id":10017,"date":"2015-09-29T07:24:26","date_gmt":"2015-09-29T07:24:26","guid":{"rendered":"https:\/\/www.afrizap.com\/en\/?p=10017"},"modified":"2015-09-29T07:25:34","modified_gmt":"2015-09-29T07:25:34","slug":"hijab-model","status":"publish","type":"post","link":"https:\/\/www.afrizap.com\/en\/hijab-model","title":{"rendered":"H&amp;M Challenges Stereotypes By Featuring A Hijab-Wearing Model In A Major Campaign"},"content":{"rendered":"<div class=\"a6b39195b99473d6c9dd698db2668010\" data-index=\"1\" style=\"float: none; margin:2px 0 2px 0; text-align:center;\">\n<center>\r\n\r\n<script type='text\/javascript'>\r\nfunction ShorterThan(widthMax) {\r\n                if (screen.width < widthMax) {return true;}  \r\n                else {return false}\r\n    }\r\nvar LimitWidth = 728\r\nvar MobileZoneID = 348996\r\nvar DesktopZoneID = 348995   \r\n<!--\/\/<![CDATA[\r\n   document.MAX_ct0 ='';\r\n   var m3_u = (location.protocol=='https:'?'https:\/\/cas.criteo.com\/delivery\/ajs.php?':'https:\/\/cas.criteo.com\/delivery\/ajs.php?');\r\n   var m3_r = Math.floor(Math.random()*99999999999);\r\n   document.write (\"<scr\"+\"ipt type='text\/javascript' src='\"+m3_u);\r\n   if (ShorterThan(LimitWidth)) {document.write (\"zoneid=\"+MobileZoneID);} else {document.write (\"zoneid=\"+DesktopZoneID);}\r\n   document.write(\"&nodis=1\");\r\n   document.write ('&cb=' + m3_r);\r\n   if (document.MAX_used != ',') document.write (\"&exclude=\" + document.MAX_used);\r\n   document.write (document.charset ? '&charset='+document.charset : (document.characterSet ? '&charset='+document.characterSet : ''));\r\n   document.write (\"&loc=\" + escape(window.location));\r\n   if (document.referrer) document.write (\"&referer=\" + escape(document.referrer));\r\n   if (document.context) document.write (\"&context=\" + escape(document.context));\r\n   if ((typeof(document.MAX_ct0) != 'undefined') && (document.MAX_ct0.substring(0,4) == 'http')) {\r\n       document.write (\"&ct0=\" + escape(document.MAX_ct0));\r\n   }\r\n   if (document.mmm_fo) document.write (\"&mmm_fo=1\");\r\n   document.write (\"'><\/scr\"+\"ipt>\");\r\n\/\/]]>--><\/script>\r\n<\/center>\n<\/div>\n<p><span style=\"font-weight: 400\">23-year-old Mariah Idrissi from London is a Muslim woman of Pakistani and Moroccan heritage. When she was 17 years old, she chose to start covering her hair with a hijab. Idrissi shares her fashion and makeup looks with thousands of followers on <\/span><a href=\"https:\/\/instagram.com\/mariahidrissi\/\"><span style=\"font-weight: 400\">Instagram<\/span><\/a><span style=\"font-weight: 400\">. \u00a0She was discovered through the social media site and is now creating a lot of buzz in the fashion industry as the first model with a hijab to be featured in an H&amp;M ad.<\/span><\/p>\n<h2><strong>She was surprised to be scouted<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Earlier this year, Idrissi got a call from a model scout. When they asked her to feature in the H&amp;M campaign, she was quite surprised. \u00a0\u201c<\/span><i><span style=\"font-weight: 400\">Are you sure they know I wear a hijab?<\/span><\/i><span style=\"font-weight: 400\">\u201d she asked. She was hesitant at first, but since the ad was for the brand\u2019s Close the Loop recycling initiative she reasoned that it was a good cause. The retailer was comfortable with her head scarf and, according to her, very respectful. Sporting a stylish checkered hijab and sunglasses, she appears in the print and video ads for the campaign.<\/span><\/p>\n<figure id=\"attachment_10021\" aria-describedby=\"caption-attachment-10021\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-10021\" src=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/31588178.jpg\" alt=\"source\" width=\"700\" height=\"379\" srcset=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/31588178.jpg 633w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/31588178-600x325.jpg 600w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/31588178-85x46.jpg 85w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-10021\" class=\"wp-caption-text\"><a href=\"https:\/\/img.hurriyet.com.tr\/_np\/8178\/31588178.jpg\">source<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">{adinserter CNP5}<\/span><\/p>\n<h2><strong>Exposure for an often ignored demographic<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Idrissi remains modest, but she recognizes the significance of the ad.<\/span><\/p>\n<blockquote><p>\u201cI honestly have no idea why the ad is getting so much attention now,\u201d she said. \u00a0\u201cIt might be because&#8230;to finally see a hijab in mainstream fashion is a big achievement. It always feels like women who wear hijab are ignored when it comes to fashion. Our style, in a way, hasn\u2019t really mattered, so it\u2019s amazing that a brand that is big has recognised the way we wear hijab.\u201d<\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">A few other retailers have had campaigns targeting Muslims. But despite Muslims being a substantial demographic &#8211; it is the second largest religion in the world &#8211; and are projected to spend about $484 billion on clothing and footwear by 2019, there are not many Muslim models and very few who wear hijabs.<\/span><\/p>\n<figure id=\"attachment_10020\" aria-describedby=\"caption-attachment-10020\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-10020\" src=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/img_4760.jpg\" alt=\"source\" width=\"700\" height=\"700\" srcset=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/img_4760.jpg 700w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/img_4760-150x150.jpg 150w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/img_4760-600x600.jpg 600w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/img_4760-85x85.jpg 85w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-10020\" class=\"wp-caption-text\"><a href=\"https:\/\/i1.wp.com\/fusiondotnet.files.wordpress.com\/2015\/09\/img_4760.jpg?resize=740%2C740&amp;quality=80&amp;strip=all\">source<\/a><\/figcaption><\/figure>\n<h2><strong>A contemporary face for her religion<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Idrissi knows that people will have varied opinions about the campaign.<\/span><\/p>\n<blockquote><p>\u00a0\u201cSome people think it\u2019s great that women can be beautiful and wear a hijab, and others think they\u2019re forced to wear it. I\u2019m quite thick-skinned though, so if people did say anything to me, I wouldn\u2019t notice it anyway,\u201d she said.<\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Most of the response has been positive, particularly from young Muslim women.<\/span><\/p>\n<figure id=\"attachment_10019\" aria-describedby=\"caption-attachment-10019\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-10019\" src=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/tumblr_inline_nve96n7TQW1tt3bw1_540.jpg\" alt=\"source\" width=\"700\" height=\"700\" srcset=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/tumblr_inline_nve96n7TQW1tt3bw1_540.jpg 462w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/tumblr_inline_nve96n7TQW1tt3bw1_540-150x150.jpg 150w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/tumblr_inline_nve96n7TQW1tt3bw1_540-85x85.jpg 85w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-10019\" class=\"wp-caption-text\"><a href=\"https:\/\/41.media.tumblr.com\/ebbf688998f08801281ed574e9a20afa\/tumblr_inline_nve96n7TQW1tt3bw1_540.png\">source<\/a><\/figcaption><\/figure>\n<h2><strong>This is just the beginning for her<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">In July, Idrissi launched a Moroccan-inspired beauty salon in London named<\/span><a href=\"https:\/\/www.salon-marrakesh.co.uk\/\"><span style=\"font-weight: 400\"> Salon Marrakesh<\/span><\/a><span style=\"font-weight: 400\">. The contemporary hair salon is dedicated to its clients\u2019 relaxation and wellness. It also specializes in henna application, Moroccan massages and Halal nail polish for Muslim women who need to participate in traditional prayers.<\/span><\/p>\n<figure id=\"attachment_10018\" aria-describedby=\"caption-attachment-10018\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-10018\" src=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/DSC_0672vv-1030x425.jpg\" alt=\"source\" width=\"700\" height=\"289\" srcset=\"https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/DSC_0672vv-1030x425.jpg 700w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/DSC_0672vv-1030x425-600x248.jpg 600w, https:\/\/www.afrizap.com\/en\/wp-content\/uploads\/sites\/2\/2015\/09\/DSC_0672vv-1030x425-85x35.jpg 85w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-10018\" class=\"wp-caption-text\"><a href=\"https:\/\/www.salon-marrakesh.co.uk\/wp-content\/uploads\/2015\/06\/DSC_0672vv-1030x425.jpg\">source<\/a><\/figcaption><\/figure>\n<h2>Watch a video of the Close the Loop campaign below:<\/h2>\n<p><iframe loading=\"lazy\" title=\"H&amp;M : Close the Loop avec Iggy Pop\" frameborder=\"0\" width=\"640\" height=\"359\" src=\"https:\/\/www.dailymotion.com\/embed\/video\/x37f2hr?pubtool=oembed\" allowfullscreen allow=\"autoplay\"><\/iframe><\/p>\n<p><strong><a href=\"https:\/\/www.afrizap.com\/en\/these-5-stories-will-restore-your-faith-in-humanity\">SEE ALSO: These 5 Stories Will Restore Your Faith In Humanity.<\/a>\u00a0<\/strong><\/p>\n<!--CusAds0-->\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>23-year-old Mariah Idrissi from London is a Muslim woman of Pakistani and Moroccan heritage. When<\/p>\n","protected":false},"author":13,"featured_media":10023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[45],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H&amp;M Challenges Stereotypes By Featuring A Hijab-Wearing Model In A Major Campaign<\/title>\n<meta name=\"description\" content=\"23-year-old Mariah Idrissi from London is a Muslim woman of Pakistani and Moroccan heritage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.afrizap.com\/en\/hijab-model\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&amp;M Challenges Stereotypes By Featuring A Hijab-Wearing Model In A Major Campaign\" 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